Ruespari.
A brand universe and visual system developed for Ruespari, blending artistic illustration, promotional marketing card design, and sophisticated packaging for their lipstick line.
Marketing Cards Design & Illustration
Creation of graphic pieces and illustrated artwork designed for Ruespari's marketing strategy. Each card combines expressive strokes with a carefully curated color palette.
The primary goal was to bring to life a tangible and highly memorable brand language that emotionally connects with the community from the very first touchpoint.
Its elegant typography and compositional layout convey distinction while preserving the fresh and illustrative essence of the brand.
New Collection Card Design
Specialized graphic development for the launch of the new collection. The card functions as a high-value added element inserted into every order and commercial presentation.
It maintains a careful aesthetic coherence with Ruespari's global identity, highlighting the details of the new pieces and reinforcing the collection's narrative.
Lipstick Line Packaging Design
Structural and graphic packaging design for the lipstick line. The packaging balances high-end finishes with a contemporary and tactile touch.
A packaging proposal conceived to elevate the unboxing experience, solidifying Ruespari's presence in the boutique and niche cosmetics sector.
